Privacy policy

Last updated: 26 November 2025

1. Who we are

This Privacy Policy explains how Amee Jee Ltd (“Amee Jee”, “we”, “us”, “our”) collects and uses your personal information when you:

visit our website ameejee.com (the “Site”),
purchase our food products,
interact with us on social media, by email or by phone, or
otherwise use our services (together, the “Services”).

Amee Jee Ltd is the data controller for your personal information.

Registered address: Unit 10 Oxen Road, Luton, Bedfordshire, United Kingdom, LU2 0DX
Email: hello@ameejee.com

When we say “you” or “your”, we mean any visitor to the Site, customer, or person who interacts with us.

If you do not agree with this Privacy Policy, please do not use the Site or the Services.

2. What personal information we collect

The information we collect depends on how you interact with us.

2.1 Information you give us directly

When you use our Services, you may provide:

Basic contact details – name, billing address, delivery address, email, telephone number.
Order details – products ordered, delivery instructions, order history.
Account information – if you create an account: username, password and any profile details.
Payment details – we receive payment confirmations from our payment providers (e.g. that a payment succeeded). Your full card details are collected and processed securely by our payment processors, not by us directly.
Communications – information you include when you contact us (e.g. questions about products, feedback, complaints, customer support messages).
Marketing preferences – whether you want to receive marketing emails or SMS from us.
(Optional) Dietary information – if you choose to tell us about food allergies, intolerances or dietary preferences so that we can recommend or supply suitable products.

You don’t have to provide this information, but if you choose not to, we may not be able to provide some Services (for example, we can’t deliver an order without a delivery address).

2.2 Information collected automatically (cookies and similar technologies)

When you visit our Site, we automatically collect certain information from your browser or device, sometimes using cookies and similar technologies. This can include:

IP address
browser type and version
device type, operating system
pages visited, time and date of visit, time spent on pages
referring/exit pages and clickstream data

See Section 5 – Cookies and similar technologies for more detail.

2.3 Information from third parties

We may receive information about you from:

E-commerce platform providers (e.g. Shopify), who help run our online store.
Payment providers (e.g. card processors), who confirm that payments have been made.
Delivery and logistics partners, who help deliver your orders.
Analytics and advertising partners, who help us understand how the Site is used and to improve our marketing.
Social media platforms, when you interact with our pages or adverts, or use social login options (where available).

Any information we receive from these third parties is handled in line with this Privacy Policy.

3. How and why we use your personal information

Under UK data protection law, we must have a lawful basis for using your personal information. The main legal bases we rely on are:

Contract – to perform a contract with you or take steps at your request before entering into a contract.
Legal obligation – to comply with UK law (e.g. tax and accounting rules).
Legitimate interests – where our use is reasonable, balanced and does not unduly impact your rights.
Consent – where you have clearly agreed to our use of your information for a specific purpose (e.g. certain marketing or non-essential cookies).

Below are the main purposes and legal bases.

3.1 Providing our products and services (Contract; Legitimate interests)

We use your information to:

process and fulfil your orders
manage payments and refunds
deliver products to the correct address
manage your online account
provide customer support and handle enquiries
manage promotions or offers you choose to participate in

3.2 Marketing and promotions (Consent; Legitimate interests)

We may use your contact details to:

send you news, offers and updates about our products by email, SMS or WhatsApp
show you relevant adverts on other sites or platforms (for example, via Shopify’s marketing tools or social media platforms)
this may also include reminders about products left in your basket or checkout, abandoned cart reminders, order-related notifications, promotional messages, and personalised offers sent by email, SMS, WhatsApp or similar messaging services

We rely on:

consent for certain marketing communications, especially where required by PECR (for example, SMS marketing or some email marketing to new customers), and
legitimate interests for some forms of marketing, such as sending marketing emails about similar products to existing customers, where this is permitted and you have not opted out.

You can opt out of marketing at any time – see Section 9 and Section 10.

We may use services such as Shopify Audiences to help personalise advertising you see on third-party websites. You can find out more and restrict such use at: https://privacy.shopify.com/en.

3.3 Analytics, site performance and cookies (Legitimate interests; Consent)

We use cookies and similar tools to:

make the Site work properly (e.g. basket and checkout)
understand how our Site is used and improve it
measure the performance of our marketing campaigns
show more relevant content and adverts

For non-essential cookies (such as analytics and advertising cookies), we will seek your consent via our cookie banner or settings, in line with PECR and ICO guidance. (ICO)

You can withdraw your consent at any time via our cookie settings or your browser, but some features of the Site may not work correctly without cookies.

3.4 Security, fraud prevention and legal compliance (Legitimate interests; Legal obligation)

We may use your information to:

detect and prevent fraud or abuse of our Services
protect our systems and business
comply with legal and regulatory obligations (for example, tax law, accounting requirements)
respond to lawful requests from regulators, law enforcement or courts

4. When we share your personal information

We do not sell your personal information.

We may share your information with trusted third parties, including:

Service providers and vendors – such as Shopify (to power our store), IT and hosting providers, payment processors, delivery and logistics companies, email and SMS providers, analytics and advertising partners, and customer support tools.
Business partners – for example, marketing and advertising partners who help us show you relevant ads or measure campaign performance.
Affiliates / corporate group – where relevant within our corporate group for internal administration and support.
Professional advisers – such as lawyers, accountants and insurers.
Authorities and law enforcement – where required by law or to protect our rights or the rights of others.
In business transactions – if we restructure, merge, sell or transfer part or all of our business, personal information may be transferred as part of that process.

These third parties are required to handle your information securely and only use it according to our instructions and applicable law.

5. Cookies and similar technologies

Cookies are small text files placed on your device when you visit a website. We use:

Strictly necessary cookies – required for the Site to function (e.g. basket, checkout, security).
Analytics/performance cookies – to understand how visitors use our Site and improve it.
Functional cookies – to remember choices (e.g. region, language).
Advertising/targeting cookies – to show you more relevant adverts on other sites or platforms.

Our ecommerce platform provider (such as Shopify) also sets cookies. For more information about Shopify cookies, see: https://www.shopify.com/legal/cookies.

You can manage cookies by:

Using our cookie banner or cookie settings (where available), and
Adjusting your browser settings to block or delete cookies.

If you block or disable certain cookies, some parts of the Site may not work properly.

6. User-generated content (reviews, comments, social media)

If you post reviews, comments or other content on our Site or social media pages, this may be visible to other users and the public.

Please do not include any information in reviews or public posts that you would not want to be publicly available (for example, detailed contact information or health information).

7. Links to other websites

Our Site may contain links to third-party websites or services (for example, courier tracking pages or social media platforms).

We are not responsible for the privacy practices of those third parties. We recommend that you read their privacy policies before providing any personal information to them.

8. International transfers

We are based in the United Kingdom, but some of our service providers (including Shopify and certain payment or analytics providers) may be located outside the UK and the European Economic Area (EEA), such as in the United States or Canada.

Where we transfer your personal information outside the UK/EEA, we will:

ensure the country has been recognised as providing an adequate level of protection, or
put in place appropriate safeguards, such as Standard Contractual Clauses and any UK-approved equivalent mechanisms.

You can contact us for more information about international transfers and the safeguards used.

9. Your data protection rights

Under UK data protection law, you have a number of rights in relation to your personal information. These include:

Right of access – to ask for a copy of the personal information we hold about you.
Right to rectification – to have inaccurate or incomplete information corrected.
Right to erasure – to ask us to delete your personal information in certain circumstances.
Right to restriction – to ask us to limit how we use your information in certain circumstances.
Right to object – to object to our processing of your information where we rely on legitimate interests, including an absolute right to object to direct marketing. (ICO)
Right to data portability – to request that we provide certain information to you or another organisation in a structured, commonly used and machine-readable format.
Right to withdraw consent – where we rely on your consent (for example, certain types of marketing or dietary/allergy information), you can withdraw that consent at any time. This will not affect the lawfulness of any processing that took place before you withdrew consent.

To exercise any of these rights, please contact us at hello@ameejee.com or write to us at the postal address in Section 1.

We may need to verify your identity before responding to your request. We aim to respond within one month, or within any extended period permitted by law where requests are complex or numerous.

10. Marketing communications

You can control how we contact you for marketing:

Every marketing email we send includes an unsubscribe link – you can use this at any time.
You can also contact us at hello@ameejee.com to ask us to stop sending marketing communications.

Even if you opt out of marketing, we may still send you service messages, such as order confirmations, shipping updates or changes to our terms or policies.

11. Children’s data

Our Site and Services are aimed at adults. We do not knowingly collect personal information directly from children.

If you are under 16, please ask a parent or guardian to use the Site and Services on your behalf.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details in Section 1. We will delete that information in line with our legal obligations.

12. How long we keep your information

We keep your personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

provide the Services and manage your relationship with us
comply with legal, tax and accounting requirements
resolve disputes and enforce our rights

Examples (which may be adjusted depending on legal advice and business needs):

Order and transaction records: typically kept for up to 6 years after the end of the relevant financial year, to comply with legal obligations.
Marketing information: kept until you opt out or we consider it no longer necessary (for example, if you have not engaged with our emails for a significant period).
Account data: kept while your account is active and for a reasonable period after, in case of queries or disputes.

When information is no longer needed, we will securely delete or anonymise it.

13. Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or disclosure.

However, no system is completely secure. Information you send to us via the internet is at your own risk, and we recommend that you do not send payment card details or other highly sensitive information by email or unencrypted channels.

If you have reason to believe your account or data has been compromised, please contact us immediately.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our Services, legal requirements or guidance from the UK Information Commissioner’s Office (ICO).

When we make significant changes, we will:

update the “Last updated” date at the top, and
where appropriate, notify you by email or by a notice on the Site.

We encourage you to check this page periodically to stay informed about how we handle your personal information.

15. Contact and complaints

If you have any questions or concerns about this Privacy Policy or how we handle your information, please contact us:

Email: hello@ameejee.com
Post: Unit 10 Oxen Road, Luton, Bedfordshire, United Kingdom, LU2 0DX

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK data protection regulator:

Website: ico.org.uk
Helpline: 0303 123 1113
Address (at the time of writing): Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom (ICO)